Disney’s head of streaming Kevin Mayer is stepping right down to turn into the boss of social media platform TikTok.
He has been named the chief govt officer of TikTok and chief working officer of ByteDance, the platform’s Chinese language guardian firm.
TikTok, an app the place customers put up quick movies, has seen an explosion of development since its US launch.
However that elevated recognition has led to scrutiny by the US authorities over its ties to China.
Mr Mayer shall be accountable for ByteDance’s “world improvement” together with rising enterprise, gaming and music.
“I am excited to assist lead the subsequent section of ByteDance’s journey as the corporate continues to develop its breadth of merchandise throughout each area of the world,” Mr Mayer stated within the launch.
He would be the first CEO of TikTok.
TikTok has been downloaded greater than 2 billion instances on iOS and Android because it was launched globally in 2017. The app permits customers to make movies as much as 15-seconds lengthy with music within the background.
The coronavirus pandemic has helped enhance its recognition additional with many customers making comical or musical movies of their quarantine experiences.
However having a Chinese language guardian firm has apprehensive US politicians. A few of them have raised considerations about ByteDance permitting Chinese language authorities censorship or information assortment on TikTok customers. Each are prices ByteDance denies.
At Disney, Mr Mayer oversaw the profitable launch of the companies streaming service, Disney Plus in November of 2019. The service had over 54 million subscribers by Could. He additionally managed the companies different streaming investments together with Hulu, Hotstar, and sports activities streaming providers ESPN plus.
He was additionally thought-about a key determine within the firm’s acquisitions of Lucasfilm, Pixar and Marvel.
Earlier than Disney’s former chief govt Bob Iger stepped down from that function in February, Mr Mayer was seen as a potential candidate to exchange him. Nonetheless, the function was given to Bob Chapek, head of parks, experiences and merchandise.
Mr Mayer shall be becoming a member of ByteDance on 1 June.